RestoreCare
A multi-service healthcare brand running both a medical clinic and a weight-loss program under the same roof. Strong word-of-mouth on the clinic side, a proven offer on the weight-loss side - and marketing that wasn't pulling its weight on either.
The problem
The clinic site buried high-margin services behind generic menu pages, and local SEO signals were inconsistent across Google Business Profile, citations, and on-page markup. On the weight-loss side, Google and Meta ads were running but attribution was a mess - the team couldn't tell which ad, audience, or creative was actually driving booked consults, and budget was getting spread thin across too many experiments.
What we did
For the clinic: rebuilt the site around revenue pages optimized for service-plus-city query clusters, cleaned up technical SEO and Core Web Vitals, restructured Google Business Profile, added review automations, and built a citation backbone across the right medical directories.
For the weight-loss program: rebuilt the funnel end-to-end with one clear offer, one landing page per channel, and clean conversion tracking through to the CRM. Tight account structure on Google, disciplined creative iteration on Meta, and an A/B framework that actually produced learnings.
